Tuesday, August 12, 2008

Mother Broadband



Traditionally, ISPs have used an "unlimited time" or flat rate model, with pricing determined by the maximum bitrate chosen by the customer, rather than an hourly charge. However the use of high bandwidth applications is increasing rapidly, with increased consumer demand for streaming content such as video on demand, as well as peer-to-peer file sharing.

For ISPs who are bandwidth limited, this model may become unsustainable as demand for bandwidth increases. Fixed costs represent 80-90% of the cost of providing broadband service, and although most ISPs keep their cost secret, the total cost (January 2008) is estimated to be about $0.10 per gigabyte. Currently some ISPs estimate that about 5% of users consume about 50% of the total bandwidth .

In order to provide additional high bandwidth pay services without incurring the additional costs of expanding current broadband infrastructure, Internet Service Providers are exploring new methods to cap current bandwidth usage by customers.This is despite the lagging broadband infrastructure in the United States, according to the Economic Policy Institute: "The United States has also fallen behind other countries in the deployment of new broadband technologies."

Some ISPs have begun experimenting with usage-based pricing, notably a Time Warner test in Beaumont, Texas. Bell Canada has imposed bandwidth caps on customers, with pricing ranging from $1 to $7.50 per gigabyte ($1 to $2.50 per gigabyte on their current plans) for usage over certain limits.

An often overlooked analysis when choosing an internet provider is comparing the different DSL and cable internet services at the plan level. Doing so will ensure that consumers do not overpay for a bandwidth they will not utilize.

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